Samsung is gearing up for the inaugural Winter Youth Olympic Games in Austria with the slogan “Wake up – it’s everyone’s Youth Olympic Games”. The campaign starts today with the official launch of Samsung’s interactive platform, www.samsungwakeup.com. The site will feature online games, videos and information on all of this Olympic sponsor’s activities for the 2012 event. Samsung will support the Youth Olympic Torch Relay with 355 Samsung Torchbearers from 12 countries, a Samsung Olympics Caravan and much more. Besides 20 young people (Samsung Mobile Explorers) will post reports from Innsbruck throughout the Games. A mobile exhibition (Youth Olympic Games Smart Cube) will tour Austria from 31 December 2011. During the Games, a varied daily programme of music and video art performances will entertain the public in the Tyrolean capital.
All of these activities will support the overarching aims of bringing both the fun and educational aspects of the Games to life, and encouraging young people to share their experiences with as many friends as possible. And there are fantastic prizes on offer for visitors to the www.samsungwakeup.com platform.
13 December 2011 – Samsung today officially launched its promotional campaign surrounding the 1st Winter Youth Olympic Games, which will take place from 13–22 January 2012 in Innsbruck. Samsung, as a local sponsor of the Seoul 1988 Olympic Games and as the Worldwide Olympic Partner in the Wireless Communications Equipment category since Nagano 1998 Olympic Winter Games, has put together an exciting and varied programme to accompany the Games. All of the activities will support the broader aim of bringing both the fun and learning aspects of the Games to life, and encouraging young people to share their experiences with as many friends as possible. The campaign starts with the launch of the www.samsungwakeup.com portal, which offers extensive coverage of the event and numerous interactive features.
Great prizes up for grabs at www.samsungwakeup.com
It’s the taking part that counts – this is the idea behind the Olympic Games. But, of course, not everyone will have the opportunity to experience the Games live. At www.samsungwakeup.com Olympics fans from all over the world can experience the unforgettable atmosphere of the Olympics and be part of Innsbruck 2012. Videos, games, live reports, sensational prizes and media information: www.samsungwakeup.com offers the latest news and non-stop action, as well as plenty of opportunities to join in, either by yourself or with friends. And there are some great prizes to be won! It goes without saying that the games – as well as the site – are available for mobile phones as Android apps.
Samsung Slopester Snowboard Challenge – become a star!
Powder-covered slopes, breakneck speeds and stunning tricks: now you don’t have to be one of the world’s top boarders to take part in a spectacular snowboarding competition. In the Samsung Slopester Snowboard Challenge, online players from all over the world compete to clock the fastest times and rack up the highest scores. And top performance deserves top prizes: the best players each week will win a Samsung premium phone (e.g. Galaxy S II). So that everyone has a chance to win, best times will be reset to zero each week. In addition, lucky players will receive MP3 vouchers.
Giant leaps: ski jumping champion wanted
A mobile game, Ski Jump Giants, is all about the best distance, style points and landing. A place on the winners’ podium will be justly rewarded, with a ticket to a Chelsea FC match going to the ski jumping champion. Travel to Chelsea’s Stamford Bridge stadium is covered, as the prize includes a flight to London. The second and third placed players will win Samsung premium phones (e.g. Galaxy S II).
Get in the groove – and don’t forget that sport is fun
If you want to share the fun of the Winter Youth Olympic Games with your friends, you’ll have the perfect opportunity. WAKE UP! Performance gives three Olympics fans to star in their own dance video. Simply use your Facebook login to access the website, select photos of you and two of your friends, share your video on your Facebook wall and become a star performer. The user who has the most videos posted after seven weeks will win a ticket to a Chelsea FC home fixture, including return flight to London. The second placed user will receive a Samsung premium phone (e.g. Galaxy S II). And MP3 vouchers will be given out by prize draw to our online dancers. (See the attached factsheet for further details of the online games and prizes)
Over 2,000 runners: drum roll for the Youth Olympic Torch Relay
18 days, 65 towns and 2,012 Torchbearers, including 355 runners from 12 countries nominated by Samsung: the Youth Olympic Torch Relay gets underway on 27 December, and will see the Flame carried across Austria. The Relay will take in all nine of Austria’s provincial capitals, as well as the country’s most famous winter sports locations. A 15-metre-long truck – the “Samsung Caravan”, a fleet of escort vehicles and a team of over 30 people including drummers and a DJ will make the Relay an unforgettable event for everyone who turns out to see the spectacle. “We want as many people as possible to feel the anticipation and excitement in the lead-up to the 1st Winter Youth Olympic Games, and we are looking forward to lots of great moments during the tour”, Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing Samsung Electronics Co., Ltd. says.
Samsung Mobile Explorer (SME): daily live updates from Innsbruck, Seefeld und Kühtai
The “Samsung Mobile Explorers” (SMEs) are ambassadors of Innsbruck 2012 Winter Youth Olympic Games. 20 young people from Austria, Switzerland, Slovenia and the UK will post reports from Innsbruck and the other venues every day throughout the Games. Equipped with smartphone “Samsung Galaxy S II” and Galaxy Tab, the SMEs will make sure that everyone can experience Innsbruck 2012 – including fans who can’t be there in person. They will also provide an insight into how young people perceive the event. SMEs will generate diverse and unique stories with photos, videos and articles. The latest on parties, fashion, art and events in Innsbruck will count just as much as personal impressions of the sports competitions. You can find all of these at Samsung’s Interactive platform www.samsungwakeup.com. The SME program has been one of the key programs at the Olympic Games for Samsung, as it promotes the Olympic values of Excellence, Respect and Friendship.
The Innsbruck 2012 Youth Olympic Games Smart Cube: an exhibition that comes to its visitors
Samsung has put together a mobile exhibition that will bring the Olympic ideals to the public in the run-up to and during the Winter Youth Olympic Games. The exhibition in the specially adapted trailer features photographs and other mementos from past Olympics, as well as explanations and highlights of the 15 disciplines that will make up the Innsbruck Games. A digital guest book and an Olympic quiz mean that there’s a fun side to the exhibition, too.
The highlights of the exhibition “Youth Olympic Games Smart Cube” can be viewed online at www.samsungwakeup.com.
Sport and culture in perfect harmony
Samsung will present the Samsung Media Art Exhibition alongside the music festival organised by the Innsbruck Youth Olympic Games Organising Committee. The two events will combine to create a rich cultural programme, which can be enjoyed every day from 14–22 January before and after the Victory Ceremonies at Medals Plaza in Innsbruck. Live performances will be accompanied by videos from international media artists that will light up the whole of Innsbruck.
Samsung and the Olympic Games
Samsung’s first involvement with the Olympics came in 1988, when the company was a local sponsor of Olympic Games in Seoul. It has been a Worldwide Olympic Partner for wireless communications since the Nagano Games in 1998, a commitment that is due to run until 2016. Samsung also supported the Olympic Torch Relay in Athens in 2004, Turin in 2006, Beijing in 2008 and, as Presenting Partner, the Singapore 2010 Journey of the Youth Olympic Flame. Samsung is once again a Presenting Partner of the Youth Olympic Torch Relay for the First Winter Youth Olympic Games in Innsbruck in 2012.
